IS A SKATEBOARD PRODUCT DEVELOPMENT COMPANY
We are passionate lifelong skateboarders, our mission is to make skateboarding better and to help the sport.
Our innovations and ideas are disruptive, there is too much fashion, waste and not enough innovation in the sport, we have a different vision for skateboarding’s future.
We believe in sustainability, that equipment should be affordable. We are the rebels, rebelling against the rebels…
WE BELIEVE THE REVOLUTION WILL BE WON WITH TECHNOLOGY
WE WANT TO CHANGE THE SPORT
Our mission is to make skateboarding more fun, rewarding and accessible to all regardless of social status.
To disrupt and at the same time empower the industry, to lift the technological bar by producing technologies which aid progression, help skaters have more fun and which enrich the sport.
We take advantage of the innovations in both manufacturing and material technologies and utilize them to directly improve both the activity and social aspects of the sport.
We have developed solutions that convey performance and added value for all of the skateboards major components: the skateboard deck, wheels, trucks, shoes as well as AI based manufacturing systems for skateboard decks.
OUR INNOVATIONS – OUR GIFT TO SKATEBOARDERS. TRANSFORMING THE EQUIPMENT FROM A DISPOSABLE COMMODITIES BUILT TO WEAR OUT QUICKLY TO A DURABLE GOODS, HIGH PERFORMANCE TOOLS DESIGNED FOR MAINTENANCE.